Audience research is a key part of any project. Without the audience, the product wouldn't be a success and would be pretty much pointless. Each person within a target audience has a valid opinion and all their thoughts should be taken into consideration to create the best product possible. There are many ways in which audience research can be done. This can include creating questionnaires for people to fill out and then graphs can be made to show results. Video's can be recorded of people expressing their thoughts and this can be a good way to keep track of what the target audience would recommend. Audience research is a really good way to get inspiration for the project as it gives you an idea of what people look for other than your own personal vision for it.
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