Mood Board

I created this mood board of some photo's of my friend Emma who i will be using as the female actor in my music video. I think she is the perfect person for the part as she doesn't mind experimenting with different styles. I have also included some photo's of Katy Perry as i would like to re-create her style on Emma and wanted to look into the different ways Katy wears make up. She always wears very bright and bold lipstick, big fake eye lashes that are very thick and sometimes a bright coloured eye shadow.

Digi-Pak

For part of my ancillary task i have to create a digi-pak. The above image is the template which i will use to design and create the product. It will fold into a booklet style and included song lyrics, song titles and still images as well as a main front cover.

Deadlines

Main task to be in Friday 28th January 2011

• Upload audience research 24th Nov
• Publish location idea's / costume idea's 26th Nov
• Write a more in depth treatment (including camera angels etc) 29th Nov
• Film the music video and edit it and make any final adjustments 1st Dec - 28th Jan

Ancillary task to be in on February 18th 2011

• Research into already existing digi-pak designs and magazine adverts 31st Jan
• Get feedback from audience 2nd Feb
• Design the digi-pak 2nd Feb
• Design the magazine advert 4th Feb
• Create the digi-pak 7th Feb
• Create the magazine advert 9th Feb
• Make any final adjustments 11th Feb-18th Feb

Record Label

I used the search engine google to find the name of the record label that Katy Perry is signed too. I managed to find their website and an email to contact them on. I thought that it would be a good idea to email the label and ask for their permission to use the song for my music video. Here is a copy of the email that i sent. I will hopefully get a reply which i can add to my blog at a later date.

Eugene Riecansky

Eugene Riecansky is a multi-award winning designer, animator and director, with over twenty years of experience in the music, fashion and youth branding industries.

We had the great opportunity of him coming in to visit us at our school and listen to how he started in the industry and how he worked up to where he is today. It was extremely interesting to find out about all the famous and high profiled artists he has worked with, including Madonna.

Audience Research

So my plan of action in regards to audience research is to conduct both a filmed interview type thing and also to create a questionnaire which will be for the people that don't want to be filmed. I shall then put the results in a graph so it will be easier for me to look at my results. I have started thinking of questions that will be good enough to make the person give me an answer that will be useful and will give me a variety of information.

Digi-pak / magazine advert

So i've sat down and started thinking about idea's for my ancillary tasks.  I've decided that i will write down random words/phrases that come into my head rather then think about exactly how it will all fit together at this stage.

Fields
Steamed up words (written on a mirror)
Scrabble letters
Broken heart pieces as main image?
Funky font
Couple holding hands
Itunes toolbar

Narrative

Narrative looks at how stories are structured.

My basic story for my music video:

A young teenage couple believe they have found 'the one' and are madly in love, spending every possibly second with each other until something goes wrong and cracks in their relationship appear and the journey and twists of the emotions felt begins as the 'perfect' couple learn that love isn't all it seems.

Tzveten Todorov

In media terms, narrative is the organisation given to a series of facts. The human mind needs narrative to make sense of things. We connect events and make interpretations based on these connections. In everything we seek a beginning, a middle and an end.

Todorov's theory of narrative:

1. State of equilibrium (all as it should be)
2. Disruption of that order (by event)
3. A recognition that the disorder has occurred.
4. An attempt to repair the damage of the disruption.
5. A restoration of a new equilibrium.

He argues that narrative involves a transformation. The characters or the situations are transformed through the progress of disruption.

Born March 1, 1939. He published 21 books.

Katy Perry

As my music video is a song by Katy Perry, i have decided to do some research into her as an artist. I would like my main actor to have the same sort of style of Katy herself.

Katheryn Elizabeth Hudson was born on the 25th October 1984)and is better known by the stage name Katy Perry. She is an American singer-songwriter, musician and actress. Born in Santa Barbara, California,and raised by Christian pastor parents; Perry grew up listening to only gospel music and sang in her local church as a child. She released a self-titled gospel album in 2001 as Katy Hudson which was deemed unsuccessful due to the closing of its record label that year.

She became known for wearing unconventional style of dress, often combining bold colors and vintage fashion. Her sophomore album, Teenage Dream, was released in August 2010 and debuted at number one on the Billboard 200. The album included the hit singles "California Girls" and "Teenage Dream", both of which topped the charts on the Billboard Hot 100 and several other countries. She married Russell Brand on October 23rd, 2010.

Location

So today i spent a bit more time looking into different locations. For my final area's i have decided on the River Tiffy in Wymondham as this is close to mine and my friends house so we can quickly get to it, the area is fairly quiet so shouldn't be too many people that i would need to take into consideration getting into my filming. It also is close to the Wymondham abbey which would look nice in the background of my filming. Also i have chosen Riverside in Norwich, this keeps a running theme throughout but is a change of scene so that my film location wont become boring. Also i have chosen to do some filming at my house.

Location

I have closely looked at they lyrics of my chosen song to help me think of suitable locations to be included in my music video. The location is extremely important because it can change the feel of the emotions set out in the video and is visually a key part as it portrays a certain atmosphere.

Some idea's for locations :

Outside the school gates ( flashback to the part 'summer after high school when we first met)
Girls bedroom for the main part.
Streets. (chorus bit)
Along the river

History of the music video

Definition of a music video : a short film or video that accompanies a piece of music. Modern music videos are usually made and used as a marketing device intended to promote the sale of the music track. Although the origins of music videos date back much further, they came into importance in the 1980s. Prior to the 80s, these works were described by various terms including "illustrated song", "filmed insert", film", or "promotional clip".

Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action.

Important dates:

1967–1973: Promotional clips grow in importance

1980's : The first video to be banned by MTV was Queen's 1982 hit "Body Language". Due to thinly veiled homoerotic undertones plus lots of skin and lots of sweat , it was deemed unsuitable for a television audience at the time.

1974–1980 – Beginnings of music television
The long-running British TV show Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week

1981–1991: Music videos go mainstream

1992–2004: Rise of the directors

2005–present: The Internet becomes video-friendly

In 2010, Lady Gaga's video "Telephone" was banned by MTV. MTV had banned the video claiming that the content could not be shown within their programming.

Audience Research

Audience research is a key part of any project. Without the audience, the product wouldn't be a success and would be pretty much pointless. Each person within a target audience has a valid opinion and all their thoughts should be taken into consideration to create the best product possible. There are many ways in which audience research can be done. This can include creating questionnaires for people to fill out and then graphs can be made to show results. Video's can be recorded of people expressing their thoughts and this can be a good way to keep track of what the target audience would recommend. Audience research is a really good way to get inspiration for the project as it gives you an idea of what people look for other than your own personal vision for it.