Other tasks :

As well as creating my music video i need to design and create a digi-pak which includes a magazine advert for the release of the single and the album cover and inserts.

For the magazine advert i am going to keep it simple but effective. I plan to use my two characters and place the title of the album (name of music video) as well as the release date and some quotes from reviews of it and a star rating and possibly a tag line to entice people to purchasing it.

For the album cover the back page will have a track list and small print at the bottom including the contributors to the album as this is what album covers normally show. I will also include a bar code. The front page of the pack will have the title and an image of the artist. I will research album covers that are similar to what i want mine to look like and maybe make mine into a spoof. I will include some inserts of photos of my artist and a section for information on the songs when they were written etc and a section on thanks from the artist as this is a popular idea artists use.

Lyrics Analysis

Audience Research Results

I decided to create graphs so that my results were easier and clearer to view. I asked a total of twenty people to fill in my questionnaire. As many of them didnt want to be filmed i decided to present my data in this way. I have found this audience research extremley useful and it will be of great value to me in my production work.

Audience Research Questionnaire

Below is a music questionnaire that i designed and created for a select number of my target audience.

1. Where do you mainly watch music videos?
Youtube
Google
Yahoo Music
MTV
Other

2. How often do you watch music videos?
Once a week
2-3 times a week
4-5 times a week
5+ times a week

3. What is your favourite genre of music video?
R'n'B
HipHop
Drum and Bass
Classic
Pop
Rock
Other

4. Do you prefer when the artist/band is featured in the music video?
Yes
No

5. Do you prefer a music video to be more like a short film or not?
Yes
No

6. Do you prefer the lyrics to be relevant to the music video or not?
Yes
No

7. Do you watch a music video more than once?
Yes
No

8. Do you prefer a random plot to a music video or one which is easy to understand?
Random
Easy to understand

9. Do you recommend your favourite music videos to your friends?
Yes
No

10. Does a good music video influence you to buy the song?
Yes
No

Media Research : Video's

History of the pop video:

1950 first colour TV advert
music video's came from MGM
Beatles video for strawberry fields was very influential
1974 music video era was born
music video's bring album covers to life

MTV:

launched in August 1981
first video to be shown was video killed the radio star
MTV is broadcasted in at least 83 countries reaching at least 300 million homes
high production and large budgets don't always mean high quality
Tim Hope
a sense of vulnerability with low budget video's

Fashion in music Video's:

Mary.J.Blige "fashion and make up are very important in a music video"
1985 Robert Palmer "Music video's can be very tedious and artificial" His addicted to love music video was shot in 20 minutes - extremely controversial video - seen to be sexist as women all look the same and are seen as just objects - standing behind a powerful man