Music Video's

This music is fairly surreal. The idea is that of a games board. The first shot we see is of the game box being opened and follows through this idea with Katy being placed on a tile marked 'start'. The editing for this video is of an extremely high standard. The teddy's are animated which brings the game to life. The set of dice are edited into slow motion when they are being rolled. Katy is smaller than SnoopDog and this to helps represent that she is like a games counter. Katy starts by making very slow movements and this gives the idea that she is exploring this candy world. In a part of the music video Katy performs in a scripted dance routine which is one of the mostly used conventions of a music video.I really like this music video because it is so unique and there isn't another one like it. The video is extremely creative and uses a lot of different imaginative idea's to create an interesting and eye catching video. The makers of this video have experimented with many concepts that are really fun and exciting. The mise en scene of the video has had a lot of time spent on it and is very detailed. The costumes have obviously had a lot of time and effort spent on them and are really effective with the relevance to the lyrics.I like that there is a lot of bold colours and the use of the gummy bears being animated is really creative. The video is very bright and light and there are many different camera shots being used so the audience gets to see a lot of different types of levels. The editing has been cut to a high standard.