Narrative

Narrative looks at how stories are structured.

My basic story for my music video:

A young teenage couple believe they have found 'the one' and are madly in love, spending every possibly second with each other until something goes wrong and cracks in their relationship appear and the journey and twists of the emotions felt begins as the 'perfect' couple learn that love isn't all it seems.

Tzveten Todorov

In media terms, narrative is the organisation given to a series of facts. The human mind needs narrative to make sense of things. We connect events and make interpretations based on these connections. In everything we seek a beginning, a middle and an end.

Todorov's theory of narrative:

1. State of equilibrium (all as it should be)
2. Disruption of that order (by event)
3. A recognition that the disorder has occurred.
4. An attempt to repair the damage of the disruption.
5. A restoration of a new equilibrium.

He argues that narrative involves a transformation. The characters or the situations are transformed through the progress of disruption.

Born March 1, 1939. He published 21 books.

Katy Perry

As my music video is a song by Katy Perry, i have decided to do some research into her as an artist. I would like my main actor to have the same sort of style of Katy herself.

Katheryn Elizabeth Hudson was born on the 25th October 1984)and is better known by the stage name Katy Perry. She is an American singer-songwriter, musician and actress. Born in Santa Barbara, California,and raised by Christian pastor parents; Perry grew up listening to only gospel music and sang in her local church as a child. She released a self-titled gospel album in 2001 as Katy Hudson which was deemed unsuccessful due to the closing of its record label that year.

She became known for wearing unconventional style of dress, often combining bold colors and vintage fashion. Her sophomore album, Teenage Dream, was released in August 2010 and debuted at number one on the Billboard 200. The album included the hit singles "California Girls" and "Teenage Dream", both of which topped the charts on the Billboard Hot 100 and several other countries. She married Russell Brand on October 23rd, 2010.

Location

So today i spent a bit more time looking into different locations. For my final area's i have decided on the River Tiffy in Wymondham as this is close to mine and my friends house so we can quickly get to it, the area is fairly quiet so shouldn't be too many people that i would need to take into consideration getting into my filming. It also is close to the Wymondham abbey which would look nice in the background of my filming. Also i have chosen Riverside in Norwich, this keeps a running theme throughout but is a change of scene so that my film location wont become boring. Also i have chosen to do some filming at my house.

Location

I have closely looked at they lyrics of my chosen song to help me think of suitable locations to be included in my music video. The location is extremely important because it can change the feel of the emotions set out in the video and is visually a key part as it portrays a certain atmosphere.

Some idea's for locations :

Outside the school gates ( flashback to the part 'summer after high school when we first met)
Girls bedroom for the main part.
Streets. (chorus bit)
Along the river

History of the music video

Definition of a music video : a short film or video that accompanies a piece of music. Modern music videos are usually made and used as a marketing device intended to promote the sale of the music track. Although the origins of music videos date back much further, they came into importance in the 1980s. Prior to the 80s, these works were described by various terms including "illustrated song", "filmed insert", film", or "promotional clip".

Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action.

Important dates:

1967–1973: Promotional clips grow in importance

1980's : The first video to be banned by MTV was Queen's 1982 hit "Body Language". Due to thinly veiled homoerotic undertones plus lots of skin and lots of sweat , it was deemed unsuitable for a television audience at the time.

1974–1980 – Beginnings of music television
The long-running British TV show Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week

1981–1991: Music videos go mainstream

1992–2004: Rise of the directors

2005–present: The Internet becomes video-friendly

In 2010, Lady Gaga's video "Telephone" was banned by MTV. MTV had banned the video claiming that the content could not be shown within their programming.

Audience Research

Audience research is a key part of any project. Without the audience, the product wouldn't be a success and would be pretty much pointless. Each person within a target audience has a valid opinion and all their thoughts should be taken into consideration to create the best product possible. There are many ways in which audience research can be done. This can include creating questionnaires for people to fill out and then graphs can be made to show results. Video's can be recorded of people expressing their thoughts and this can be a good way to keep track of what the target audience would recommend. Audience research is a really good way to get inspiration for the project as it gives you an idea of what people look for other than your own personal vision for it.